Steve Bannon, Tucker Carlson and... Liz Truss? Inside the Former PM's Audition for Maga
The former UK leader, began the inaugural episode of her YouTube show with a promise to reveal "malicious actors" striving to bring down Western democracies. She explained she would reveal how an "international network of progressives function to undermine the democratic process and the electorate's mandate."
"We will examine the political movement of Donald Trump and understand how it can be achieved in Britain," Truss declared. "Our guests will include the leading lights of the Trumpist political sphere."
Prior to the program's debut, there was one particularly enthusiastic supporter. "This represents the dawn of a type of transformation," said veteran reporter John Solomon. The right-leaning Just the News will host the ex-PM's new audio shows.
Establishing Ties in the Maga-Verse
UK-based allies, featuring a pro-Reform adviser, played a role in her launch the her new show. The setup is adequate, if somewhat rudimentary. She has gathered a subscriber base of 10k in her first week and her debut had 67,000 views during that week.
It is a modest start, but in partnering with John Solomon, Truss is being thrust into a mature political media sphere producing and amplifying Make America Great Again themes. Central preoccupations include claims of media suppression by the mainstream media and a goal to remove a so-called administrative state – which Truss blames for the swift end of her short and troubled leadership.
"Solomon's outlet is not famous outside of the Maga-verse, but it does have credibility there, primarily thanks to its founder, who provides analysis on pro-Trump shows like Bannon's 'War Room' podcast and has even interviewed Donald Trump," said an anthropology expert, who has closely studied the Maga movement.
A Contentious Ally
Truss's attempt to transplant the pro-Trump media model to the United Kingdom has pushed her closer to divisive personalities such as John Solomon.
He founded Just the News after backlash following accusations of pushing misleading narratives about Joe Biden's anticorruption effort in the Ukraine, as well as controversial stories about the former US ambassador to Ukraine.
His claims were amplified across the conservative press, with the journalist featuring as a frequent visitor on the widely-watched Fox News show. The former president personally promoted his stories.
Solomon made the allegations regarding Ukraine in a series of columns for the political newspaper the political newspaper, after having been re-labelled as a columnist following internal criticism about his work. His claims were key in the then-president's request for the officials in Kyiv to investigate Hunter Biden and his father in that year. These actions led to impeachment charges against the president. The US Senate later voted to acquit the then-president.
Weeks after the journalist departed the Hill in late 2019, the outlet revealed it was performing a assessment of his work about Ukrainian matters. It determined the journalist had used questionable informants and said he "omitted important details about main Ukrainian informants, specifically the fact that they had been charged or were under investigation."
Becoming Part of the Sphere
His media appearances are a example of the conservative ecosystem Truss is entering. He talked about his backing of her new show on a show he co-hosts on the right-wing channel, a rightwing cable channel that is where you find the conservative firebrand ex-Trump strategist Bannon and on which former Fox host Tucker Carlson also appears. The ex-PM has already interviewed Bannon on an early episode.
By partnering with Solomon and Just the News, she has become a minor player in a broader ecosystem of conservative media outlets that often cross-promote stories.
His personal podcast and Real America's Voice show have repeatedly hosted individuals such as influencer Mike Benz, a conservative commentator whose arguments against the US Agency for International Development was used by the tech billionaire as justification for dismantling the foreign aid agency.
A Global Media Play
While her awkward delivery and political travails have drawn derision in Britain, a number of stateside commentators do not dismiss her bid to rebrand as a UK offshoot of the Make America Great Again press.
"It is necessary to treat individuals such as her with seriousness, despite the fact that you may not want to accept their words at face value," stated a Democratic strategist, who was employed in the Biden administration.
"Observers witnessed how in 2024 Donald Trump utilized that media network to get his message out. Undoubtedly that ecosystem transmits and affects conversation abroad. It looks quite apparent to me that the conditions in the UK are similar to what enabled this non-mainstream media network to thrive in America."
a political theory expert, said the internet-based conservative network was already having an impact in the United Kingdom.
"The internet transcends national boundaries," he stated. "There exists a sort of atmosphere within which ideas travel – at times manifesting in radical ways and other times more moderately – but which is interlinked."
The academic said the rise of the digital conservative movement in the UK in recent times meant the "potential to have a growing impact is significant."
Cross-Atlantic Aspirations
"The former PM and Nigel Farage not long ago were featured at the the major conservative conference, where I watched as they hit pro-Trump themes before the {king of Maga|