Should My Wannabe Content Creator Friend Cease Exploiting Me for Content?

One Side: Beth

At times she films me while having a meal. It's jarring to spot myself on her social media – it’s like a sudden shock.

A close companion of a decade, Marielle, calls herself the “content queen”. It’s fun for a bit, but it weighs on our friendship.

Being highly outgoing, there's a constant urge the need to record everything constantly. When we eat out, she says, “The phone eats first,” and snaps pictures with bright lighting, which induces embarrassment. I don’t like it when other people see her performing for the camera – I experience vicarious awkwardness. Another annoyance is because the food gets cold.

She isn’t exactly an online personality yet, but Marielle is trying to be. She makes video blogs about living in our city, her daily routine, and her work as a stylist. Her content is good, credit where it's due, but I prefer not to be involved. Sometimes she films me while I’m eating, or simply tagging along. Later, I appear on her feed afterwards, and it comes like a jumpscare: I might be no makeup on, an awkward face or photographed mid-bite. It feels invasive.

She also anticipates that I will to film her at inconvenient times. Often I'm in conversation to another person, or we’ll just be spending time in the street. The dynamic feels like our friendship has transformed into me being her unpaid videographer. She could easily employ someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she dismissed it. I've been invited to a couple of industry functions, which were appreciated, but that doesn’t make up for all the time and effort I spend helping her make content.

I’m grateful that she has helped me with my career in design, but I resist our connection to become just a ledger of exchanges. I don't believe she’s fake or inauthentic, but sometimes it seems that if recording starts, we will start performing in a way that presents a favorable image for her vlog.

She will say, “Alright, smile for the camera!” and record me laughing with another. It’s so silly. I need her to understand that our 10-year friendship still has boundaries. I love being with her, but I also desire to experience it without being filmed, altered, or posted for an viewers. I am not a accessory for her Instagram.

The Defence: The Content Creator's View

I hope my friend to see that the creations we produce together can get us an opportunity.

I love shooting content. It's more than a pastime; it's integral to who I am. Creating videos and documenting experiences online enables me to express myself and engage with people in new ways.

I wouldn't label myself as a professional creator yet, but it’s smart to make money from your interests. I admire people on TikTok who pull off that style of casual, DIY content creation.

Content creation is my interpretation of living actively: observing the nuances, posting them with an viewership that values the art behind it. I never intend to make my friend uneasy. Taking her to industry events was my method of sharing opportunities, giving her a chance to experience behind-the-scenes moments that could help her professional path too. That’s not blackmail, it’s just being realistic.

I’d still take her to these events even if she didn’t help me, but I desire her to see the benefits the content we create together can achieve: an opening. I understand not everyone likes being on camera, but often unplanned moments is what makes material genuine. Appearing on video occasionally is part and parcel of being my companion. I would delete anything she asked, but she has never asked yet.

I don’t expect anyone to be my personal filmmaker, but companions support one another in small ways. My assumption was recording a short video now and then would be fun for Beth. Innovation thrives in partnership, and having my friend around makes projects energetic and pleasurable. I never force her to participate in anything, and I’d never deliberately humiliate her. But filming together occasionally is part of how I record our shared experiences.

I cherish Beth’s friendship profoundly and want to avoid making videos to drive a wedge between us. I am ready to find middle ground: like asking before recording, and steering clear of shots that might make her self-conscious.

This is not about control, it's regarding expressing my perspective while still considering hers. Obviously making content is not a substitute for genuine friendship: it’s just part of how I live my life and I want her to be included in a way that’s enjoyable for each of us.

The Jury: Reader Opinions

Is it right for her to stop recording herself and her friend when they are socializing?

Nothing is more excruciating than having a companion film you. I get that it's her passion, but I don’t make friends come to my workplace. Maybe she can find like-minded creators to create content with. Given the uncertain future of AI, human connections are the only thing we have – cherish them!
A respondent, 25

When pursuing something as a career, it's unfair to expect your friends for assistance repeatedly, even if they have done it before. If Marielle loves creating, that doesn't imply everyone around her is willing material. She needs to respect Beth’s privacy.
Ankit, 26

Marielle might love making content and displaying her life online, but it’s not for everybody. It was kind she has assisted Beth’s career, but she needs to listen to what her friend desires.
Emma, 27

It seems like you value each other, so hold on to that and ensure it’s the priority in your relationship. Foster some authentic experiences, where genuine feelings are stored, not digital scrapbooks. In fact, public figures who seem to reveal their worlds actually have more secrecy than it seems.
One opinion, 53

She seems to be not fully engaged nor authentic when she’s with Beth – she’s working. Both seem unsure as to what’s reasonable. The answer is not found in trying to alter one another, but in each establishing defined limits around what feels acceptable to them and seeing if there is an acceptable compromise.
Barbara, 71

Your Turn to Be the Judge

In an online poll: has she been exploiting their friendship?

Nicole Mccarty
Nicole Mccarty

A digital strategist and trend analyst with a passion for uncovering emerging patterns in technology and society, based in London.